the program →
We generate them. You work them.
Real bookkeeping inquiries land in your portal. Your firm handles the outreach, the follow-up, and the sales process.
Not sure which program fits your firm? Take the quiz and receive 3 bonus leads when you sign up. Already know DIY is right for you? View the plans.
Bonus leads land when you sign up. They do not count toward an order minimum, and they are not eligible for return.
Three plans. Month-to-month.
Cancel before renewal to stop. Unused leads roll. Payments are final once billed.
Builder
$499
per month
12 leads/month · $41.58 per lead
- 12 real bookkeeping leads each month
- Shared with at most 3 firms
- Unused leads roll into next month
- Cancel before renewal to stop
Accelerator
$999
per month
34 leads/month · $29.38 per lead
- 34 real bookkeeping leads each month
- Lower per-lead cost at higher volume
- Unused leads roll into next month
- Cancel before renewal to stop
Enterprise
$1,499
per month
50 leads/month · $29.98 per lead
- 50 real bookkeeping leads each month
- Best per-lead economics in DIY
- Unused leads roll into next month
- Cancel before renewal to stop
three plans · month-to-month · no annual contract →
who it is for →
Built for firms that do their own selling.
DIY suits an independent bookkeeper or a small practice with the capacity to call quickly and follow up properly. If nobody there has time to work the phone, buy fewer leads rather than more.


still deciding? →
Take the 3-5 minute quiz. We'll point you at DIY or BFY based on your firm's shape, capacity, and goals.
the deal →
The DIY deal, plainly.
Real leads: business owners who filled out a bookkeeping form. Shared with up to 3 firms (per public ToS §2). Booked By Friday generates and delivers the opportunity. Your firm is responsible for contacting the prospect, determining fit, presenting your services, and converting the opportunity into a client.
On a monthly plan: auto-renews, cancel before renewal to stop, unused leads roll into next month. Buying leads on their own: no renewal to cancel, order what you need when you need it. Payments are final once billed either way.
Shared With At Most 3
A lead reaches at most 3 firms. Everyone has a fair shot. Speed wins.
Unused Leads Roll
If you do not work all your leads this month, the unused balance carries to next month.
Month-to-Month
No annual contract. Cancel anytime before renewal.
want us to do the work? →
We can book the meetings for you.
From $200/meeting · Your calendar, not shared · Apply first.